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The AI tool is designed to predict audience and lead scores, helping marketers achieve a higher return on advertising (ROA) on Facebook. With the decline in reliability of cookie-tracking, this tool utilizes machine learning algorithms to analyze and unlock first-party data. By doing so, it enables marketers to target cold prospects who have a high likelihood of conversion.
To create a model of buyers, the tool can process files containing first-party personal identification information (PII). This model can then be applied to popular pre-scored lists of prospects. Additionally, the tool allows for targeted ads on Facebook through a Livreramp email hash list.
Notably, the tool has been utilized by Fortune 500 companies for several years and is now accessible to small and medium-sized businesses (SMBs) at a significantly reduced cost compared to similar long-term contracts.
❤ Anticipating outcomes
❤ Evaluating performance levels
❤ Identifying similar Facebook audiences
❤ Focusing on specific groups
❤ Engaging with potential customers
#️⃣ Targeting potential customers who are likely to convert and have not yet shown interest.
#️⃣ Developing buyer profiles using personal identifiable information (PII) obtained directly from customers.
#️⃣ Utilizing Livreramp email hash list to direct advertisements specifically on Facebook.
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